I specialize in helping large, B2B brands develop and use content to drive engagement.

What began as a love for writing evolved into a passion for marketing that goes beyond simple content creation.

From my early days editing marketing content as part of IBM’s internal creative agency, to working with IBM Systems to create global marketing campaigns, to acting as IBM Services’ Marketing Content Producer, I owe a lot to the company that gave me my start in marketing.

My time with UPS Supply Chain Solutions was a wild ride that added Agile work practices, web content design, and UX insights to my skillset. While acting as the Senior Digital Content Strategy Supervisor, I was able to build a content marketing strategy for the business that has continued to thrive.

And at Amazon Web Services (AWS), I spearheaded the References program for the AWS Partner Network. This complex marketing initiative served various audiences - internal, external, and third-party partners - case studies, quotes, videos, and short-form reference content designed to showcase the benefits of partnering with AWS.

Each of these roles brought with it a unique set of challenges and learning experiences that helped make me a better marketer, and I launch headfirst into each new project armed with these skills and ready for a new adventure.

More about my past roles:

  • As a program manager for the AWS Partner Network (APN), I was responsible for developing a strategy to create and promote content (case studies, blogs, videos, etc.) that would attract new partners and educate existing ones about the many benefits of the APN.

    In this role, I created an internal webpage that promoted our program to AWS teams, and developed an intake form that allowed those teams to nominate partners whose stories they wanted to tell.

    In addition, when our budget was reduced by more than 50%, I developed a plan that would allow us to maintain our existing output while experimenting with new story types and ideas.

    This new strategy led to a 4x increase in the number of story submissions received, and new formats and storytelling techniques increased reader engagement 2x compared to the previous year.

  • My role with UPS Supply Chain Solutions was such an incredible opportunity, and the content I’ve created for and with this team remains some of my favorite stuff to date!

    Managing the digital strategy for our marketing website, I was responsible for day-to-day updates and promotions.

    But my major win here was creating an entirely new section of the website known as “Insights” (now called “Resources”). This section created a home for our existing webinars and white papers, as well as a place to publish new weekly freight market updates and thought leadership content.

    3 months after the launch of the new Insights section, traffic to the website was up 17%, with 53% of visitors entering the site via content from the new section.

    In addition, the website's bounce rate decreased by 31% in the same timeframe.

    Content that I authored for this section was also a huge success - generating over $13,000 in revenue for the business in the first month.

  • As the Content Producer for IBM Services, I was fortunate to be a leader during the launch of a new era of marketing at IBM.

    We kicked off a new content creative engine, involving deep dives into ideas, and an emphasis on quality over quantity.

    As we pushed our marketers to dream big and think deep about what drives them, I made sure that the content we published resonated with our audience and stayed true to our evolving brand.

  • When my colleagues at IBM Systems asked me to step up and take on a role helping to manage marketing campaigns, I jumped at the opportunity.

    This role required taking a long hard look at our customer, getting to know them and our buyer personas like my own best friends, and thinking through how to best serve them content that would meet them where they were on their own individual buyer journeys.

    This was a truly global effort - and that meant tapping into another passion of mine: translation and localization. Managing the content selection process across regions, collecting and consolidating requests and feedback, and managing the translation process of selected assets into over 20 languages was no small feat. But it was a work of passion!

  • This is where it all started!

    As a journalism major, the last place I expected to find myself was in corporate America. But when IBM came knocking, how could I refuse?

    This role really tested my editing skills, and opened up a world of legal restrictions and branding guidelines that was completely new to me.

    Though it may seem mundane, my work as an editor gave me a solid background that many marketers and content creators lack. “Red tape” is a bothersome reality for most brands - but I know all about it, and how to work with it in mind.